Colonialism and Beyond Things Fall Apart and Heart of Darkness Essay

Colonialism and Beyond Things Fall Apart and Heart of Darkness My entire education has taken place in the United States of America. It has consisted of public school, college, and graduate school. I only had one teacher during my public school career who wasn't white. I had a female African-American English teacher when I was in Junior High School. The student body of my junior high school was over ninety-percent black, yet our faculty was entirely white with the exception of two black teachers. So, during my entire elementary and high school careers I never saw a person of color in the front of the class. I vividly remember that the only time black people (or non-whites) were discussed was in history class, moreover, when we got to the chapter that dealt with slavery. I had to make a big adjustment in high school because my high school was well over ninety-percent white (just the opposite of my jr. high school.) Fredrick Douglass, Sojourner Truth, and the Nat Turner rebellion was pretty much the extent of people of color within the curriculum. I grew up in Springfield, Massachusetts and during my junior year of high school something unexpected happened. College students from Smith College, Amherst College, and the University of Massachusetts did an academic intervention by providing tutoring and actually sitting in on our ("minority student's) classes. This tutorial program became the Smith-Amherst Tutorial Project which enabled me to spend two summers following my junior and senior years of high school at Smith College, taking college-level classes. These classes were taught by professors from Umass and Smith College who were kind enough to give up part of their summer for ... ...end of a journey we do not end quite where we thought we would have. Works Cited Achebe, Chinua. "An Image of Africa: Racism in Conrad's Heart of Darkness." Ed. Robert Kimbrough. New York: Norton, 1963. 251-62. ---. No Longer at Ease. New York: Dell, 1960. ---. Things Fall Apart. New York: Dell, 1958. Conrad, Joseph. Heart of Darkness. New York: Norton, 1963. Nelson, Emmanuel. "Chinua Achebe." Postcolonial African Writers. Ed. Pusha Parekh. Westport: Greenwood, 1998. Taylor, Willene. "A Search for Values in Things Fall Apart." Understanding Things Fall Apart. Ed. Solomon Iyasere. New York: Whitson, 1998. Turnbull, Colin. The Lonely African. Garden City: Simon and Schuster, 1962. Watt, Ian. "Heart of Darkness and Nineteenth Century Thought." Joseph's Conrad's Heart of Darkness. Ed. Harold Bloom. New York: Chelsea, 1987. 77-89.

Cialis †Harvard Business School Case Essay

1.Problem StatementLilly- ICOS LLC is about to launch a new and innovative product intended to help men suffering from Erectile Dysfunction (ED). Because of the unique product features, Cialis – the product – has good chances of becoming successful even though it is entering a segment, where Pfizer’s Viagra is the undisputed market leader. In this context, Lilly- ICOS LLC must decide on a marketing strategy, in particular which groups to target and which positioning thus which communication strategy to choose. 2. Situation Analysis (refer to Exhibit 1+2)Lilly- ICOS LLC is a joint venture between ICOS, a small biotechnological start up (no FDA registration experience and no marketing capabilities) and Elli Lilly Company, a large pharmaceutical company with strong competencies in developing innovative quality of life medicines. Competitive product Viagra has strongest brand recognition of any pharmaceutical brand in the world, practically the synonym for ED (product well established in market, dissolved taboo). Pfizer also known for fierce and sustained marketing campaigns post launch (exceptionally high marketing budget) and largest sales force in industry. Competition from Bayer’s Levitra not relevant, expected to mainly target niche market of diabetics. Promotion: Communication focus on classic media; print/ billboard advertising: mainstream magazines (i.e. news magazines) to target couples, female magazines to address partners and (conservative) male magazines (careful selection not to tap in â€Å"playboy drug† trap); TV prime time shows that reach target audience, male specific i.e. sports advertising; no celebrities, average couples as centre of communication. Communication message should focus on communication/ dialogue as the key to a healthy sex life + relationship, ED is treatable, encourage couples to talk openly about the condition and see a doctor/ seek treatment; Cialis as the pill for couples can help to rediscover intimacy and endearment in a mature relationship; furthermore multifaceted below the line marketing actions; physician approach: take advantage of trained sales force (help dissolve insecurities about addressing condition), show distinct advantages of Cialis from medical point of view (almost no side effects), make sure approach is differentiated from Pfizer sales force (soft strategy ≠  aggressive), distribute POS material + free samplesPlace: as Cialis is a prescription drug it will be available at pharmacies and local drug stores. Ensure stock before campaign launch, so demand can be met and potential buyers aren’t driven away by unavailability. Free samples at doctors and hospitals, issue voucher through website redeemable at pharmacies/ drug stores. 5.ImplementationWe believe in the advantages of our product and therefore are confident that we can have a strong market entry in the US market. Considering our potential target segment and relying on past Viagra sales and market share we believe that we can initially gain a 15% market share within 1st year and are expecting to grow 10% annually over the next 5 yrs. With an initial price of $12 per pill (bundled in packs of 6 reflecting current customer consumption habits) we remain affordable to the average customer but we are clarifying our premium status. Thus we expect sales of $700Mn and a profit of $630Mn (margins = Viagra) (see exhibit 4). In order to reach our ambitious goals we are convinced that a strong marketing budget is essential for reaching immediate market penetration and gaining market share. We want to allocate $100Mn for launch and first year (distribution negotiable, 50% classical advertising). Below the line marketing measures: internet – launch specific online portal that provides information about medical condition and possible treatments (especially for patients who have recently been diagnosed, offers privacy + anonymity), include physician finder to easily access treatment close to home; direct mailing to households resembling target group, establish customer loyalty club who get discounts on prescription + are informed about newest research development of condition but also life style news e.g. travel and restaurant tips; incentives i.e. offer weekend- couple hideaways to revitalize relationship to i.e. Cialis Mountain Cabin, Cialis Yacht etc.

Jan Steen’s Self Portrait in “The Continence of Scipio”...

Jan Steen’s Self Portrait in â€Å"The Continence of Scipio† as a Social Commentary There is a tremendous difference between a fool and a jester. Fools are regarded as light-hearted, dim-witted, and absent-minded people whose outrageous stupidity amused the rest of the population. These jovial folk represented the lowest in society: too carefree to get ahead in society and too stupid to care. Many people believed that Jan Steen, a prominent and well-educated artist of the Dutch Golden Age, was a fool. It is not a far-fetched assumption to make since he donned the appearance of a fool in his own paintings. However Steen was no fool. Much like the history of jesters, Jan Steen’s unsavory appearances in his own work is often misunderstood and†¦show more content†¦He also suffered some money problems during this time and had out several loans (Chapman, 1996). Many people have concluded that Steen’s money problems stemmed from his dissolute lifestyle. However, during that time the second Anglo-Dutch war had broken out causing a severe drop in the a rt market (Chapman, 1996). The post-reformation society seemingly obsessed with purity, justice, and goodness seemed to suffer a blow to its heavenly faà §ade when corruption among some of the most prominent leaders of society was exposed. In 1673 William III and the Deventer fathers were found to be corrupt and traitorous to the Dutch Republic (Kunzle, 2000). These men were meant to be the epitome of what it meant to be Dutch. They were meant to be symbols of temperance, virtue, and justice and were often related to Scipio Africanus, a Roman general (Kunzle, 2000). Scipio was a popular subject matter in art, especially in 17th century Holland. During this time the middle class became the major patrons of art. The Netherlands had just declared their independence from Spain and wanted paintings reflecting their new Dutch identity (Shaw-Eagle, 1996). Many artists gained fame by doing genre paintings such as scenes from everyday life. The years earlier had shown the public’s desire for genre and history painting (Meagher, 2000). Some, took old stories of